what you get
A house worth
standing behind
RES/REI works with independent opticians who care about the same things we do. Material you can feel, colour worth talking about, and the kind of frame a customer picks up and doesn't put back down. If that's the shop you run, we'd like to be on your shelves. Here's what working together looks like.
Always in the making
50+ new models every year. Every year brings new shapes, new colours and new reasons for your clients to walk back in. The collection never stands still, so your shelves don't have to either.
Branding & Storytelling
Displays, product cards and merchandising ideas, made with the same care as the frames. Plus the stories that come with them: where a colour comes from, why a shape looks the way it does. Something to tell your clients, beyond the spec sheet.
Training & Support
Product knowledge sessions and a first look at new collections, so your staff knows how each frame is made and enjoys talking about it. And when you need us, you reach our team directly: our office speaks fluent Italian, English, French and German.
EXISTING PARTNERS
B2B Ordering
Browse the full catalogue, place orders, and manage your account through our B2B platform.
EXISTING PARTNERS
Become a Stockist
Interested in carrying RES/REI? Tell us about your shop and we'll be in touch. We work with partners who fit, not with everyone, so a few words about who you are goes a long way.